COMING OCTOBER 16, 2025
THE PENDENNIS BUILDING
EDMONTON, AB
Get Your Ticket.
Get Your Ticket.
ABOUT THE EVENT
Join us October 16, 2025 at the Pendennis building in Edmonton, AB
Ready to ditch the fluff and actually build a brand that works? This isn’t your average branding workshop—it’s a practical, inspiring, no-BS experience designed specifically for entrepreneurs who want to get it right.
We’ll guide you step-by-step through the branding process, from defining your vision to creating a look and voice that feels like you and connects with the right audience. Expect real talk, expert advice, and plenty of lightbulb moments. Whether you’re starting from scratch or leveling up, you’ll leave with clarity, confidence, and a brand that feels aligned with your vision and your story.
Why attend?
Because you're done Googling your way through branding and ready for the real deal. This event walks you through the entire brand-building journey—from uncovering your “why” to marketing with intention.
It’s not just inspiring—it’s useful.
TICKET PRICING:
Early bird price - $275+ GST
(Extended to September 15th)
Regular price - $325 + GST
Only 50 seats available!!
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Tools designed specifically for women in business
Learn from top-tier experts in branding and marketing
Hear unfiltered stories from women who’ve built their brands from the ground up
Walk away with a support network, actionable resources, and real connections
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This event is designed for women who are ready to elevate their brand with intention and clarity. It’s especially for:
Women entrepreneurs and small business owners building or rebranding their business
Creatives and service providers looking to align their brand with their values and goals
Founders who feel stuck in DIY mode and want expert guidance to move forward
Business owners who want a brand that feels authentic, polished, and powerful
Anyone overwhelmed by the branding process and craving clarity, structure, and support
Women looking to connect with a like-minded community of ambitious, creative leaders
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Access to a full day branding workshop with experts in the industry
Your very own NO BS branding “tool kit” to help you kickstart your brand
Coffee, tea, and lunch sandwich-style charcuterie and treats
Hear from industry experts.
Speakers
SELINA GRAY
Wealth & Business Coach
Helping women entrepreneurs blaze trails, claim their richness, and call in abundance into their lives and business.
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As a globally respected business mentor, Selina Gray has empowered tens of thousands of people to take control & transform their financial destinies. Selina helps entrepreneurs transform their relationship with money, earn more, keep more, & welcome more joy and peace into lives & businesses. Her infectious energy will reignite a fire in your soul.
TANYA PUKA
Founder & Brand Strategist of Marrow Studio
Empowering brands with authentic communication and honest expression.
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Tanya helps brands see clearly: not just what they do, but what they stand for. With fifteen years in brand, strategy, and communications, Tanya works with subject matter experts and growing businesses at key stages of growth, uncovering the ideas that guide them. For Tanya, at the core of every strong brand is purpose: the force that shapes direction, identity, and evolution.
Marrow grew from this same belief. What began as a solo practice is now a collective of women and multidisciplinary creatives working together, on their own terms. At Marrow, Tanya and the team believe branding can do better, through stories told with care and a willingness to question inherited norms.
Ultimately, Tanya builds brands the way she lives: with curiosity, intention, and a belief in what’s made to endure. Because when a brand knows what it stands for, the path ahead becomes clear.
LIANNE CAWLEY
Brand Designer & Creative Director of Lianne Charlene Creative
Helping women business owners visualize their branding through intentional storytelling.
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Lianne is the founder and creative director of Lianne Charlene Creative, a branding and graphic design studio based in Edmonton, Alberta. With a focus on branding, packaging, illustration, and web, the studio is dedicated to creating meaningful design for small businesses (75% of clients) and women-owned or led businesses (85%). Lianne holds a Bachelor of Design from OCAD University and began her career in 2009 as an in-house designer. Over the years, she has worked as a designer at boutique agencies, an art director for lifestyle publications, and a creative director for large corporations. In 2015, driven by a passion for supporting local businesses, she launched her own studio, where she now leads a small team of women designers.
Lianne’s journey began with a deep curiosity about what makes a brand truly resonate. She discovered that the most impactful design isn’t just seen—it’s felt. It tells a story that stirs something bold, familiar, or beautifully unexpected. At Lianne Charlene Creative, this philosophy guides everything we do. We believe stories shape the world, and we are not just designers—we are narrators of identity, architects of meaning, and strategic partners in transformation. To us, branding is more than aesthetics. Every project begins by listening—to the founder’s vision, the company’s mission, and the values that set them apart. Through intentional strategy, thoughtful design, and genuine collaboration, Lianne and her team craft identities that are not only beautiful but deeply meaningful.
EMILIE IGGIOTTI
Brand Photographer of Emilie Iggiotti Photography
Capturing brands through storytelling and authentic imagery.
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Emilie Iggiotti is a lifestyle and portrait photographer originally from Réunion Island, a small French island in the Indian Ocean near Madagascar. With a lifelong spirit of adventure and a deep love for travel, Emilie’s path has taken her from studying in Versailles to living in Normandy, Paris, Montreal, and now, Edmonton, Alberta.
Though she began her academic journey in literature and law, Emilie found the legal world lacked the creativity and human connection she craved. It was through photography that she discovered her true calling—a place where her voice, vision, and purpose aligned. Photography not only gave her a career, but a profound sense of belonging and a way to contribute meaningfully to others.
Today, Emilie’s work empowers her clients to see themselves with greater confidence and clarity. Through her lens, she helps people reconnect with their authenticity, capturing not just what they look like, but who they are. Her mission is simple yet powerful: to create imagery that inspires purpose, confidence, and transformation.
NICKY PEDDLE
Social Media Marketer & Strategist
Helping business owners build a magnetic online presence with clarity, confidence, and creativity.
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With over 15 years of experience supporting C-level executives in high-paced environments, Nicky Peddle is a digital marketing strategist, content creator, and founder of Stellarlogic Virtual Solutions. Her background spans industries like hospitality, entertainment, event planning, and nonprofit fundraising, giving her the ability to create content that’s not only strategic, but deeply human and relatable. The heart behind Nicky’s business? Becoming a hockey mom and wanting to be fully present for her children. She built her home-based business to create the freedom and flexibility to support her busy family schedule—on her terms. Since launching her company in 2020, Nicky has helped female entrepreneurs and creatives build powerful, consistent online brands through strategic social media, content planning, and Instagram Reels. Following a Myasthenia Gravis Crisis and diagnosis in 2021, Nicky returned to her work with even more clarity and passion—to help other women simplify their marketing, ditch the overwhelm, and show up confidently while creating a business and life they love.
OUR PANELISTS
Hear from a panel of real women entrepreneurs.
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Joy Educator, Mentor, Speaker
The Joy Method
Jillian Schecher is a Joy Educator, Mentor, and the creator of The Joy Method™—a proven framework that helps individuals and businesses align with purpose, authenticity, and ease. As the founder of The Academy of Joyful Living and author of The Daily Joy Journal, Jillian empowers heart-led leaders to build brands and businesses rooted in who they truly are. With a background in branding, marketing, and photography since 2009, Jillian brings a unique lens to brand-building—one that blends soul and strategy and a certain level of realness ie: lots of f-bombs;) Her work has supported renowned companies like Lululemon, Saje Wellness, ATB Financial, Fairmont Hotels, and Google. On this panel, she’ll speak to the power of Joy as a foundation for sustainable success and why authenticity is your brand’s greatest asset.
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Founder & Brand Architect
Buff Wax Spot & Buff Experts
Sina Zere is the founder of Buff Wax Spot, Edmonton’s original chain of modern wax bars, and Buff Experts, a bold body care brand featured in Nordstrom and Urban Outfitters. With an MBA from Western University and a passion for purpose-driven branding, Sina has built two nationally recognized companies rooted in integrity, excellence, and empowerment. Her work has been featured in Elle, Cosmopolitan, CBC, and Forbes.
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Psychic Medium & Professional Astrologer
Human Design Expert
Sheetal Story is a Psychic Medium, Spiritual Grief Support Counsellor, Astrologer, and Human Design Coach with a Master’s in Coaching and a Business Degree from the University of Alberta. She is the host of the growing Story of Spirit Podcast. She helps professional women trust their intuition, move through grief, and turn life’s hardest moments into powerful catalysts for aligned, soul-led success.
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Founder & Creative Director
Styled by Nif — Redefining Fashion’s Role in Culture
Nifemi Ashani is a multidisciplinary fashion brand consultant known for her innovative fusion of branding, culture, and community. With a deep commitment to diversity and inclusion, she is the founder of Styled by Nif, where she spearheads bold creative projects and partners with brands to deliver compelling visual storytelling and productions that elevate underrepresented voices in the fashion industry.
Beyond her consultancy, Nifemi serves as the Community Specialist at Lululemon Southgate Centre, where she leads the store’s community engagement strategy and supports product seeding initiatives.
Currently pursuing an Executive MBA in Arts Innovation at the Global Leaders Institute, she is expanding her expertise in cross-cultural collaboration and sustainable business models within the creative and cultural sectors. Nifemi’s journey—rooted in resilience and guided by unwavering faith—continues to empower and inspire a dynamic community of fashion professionals and enthusiasts.
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Entrepreneur
Owner of the Pendennis
Elizabeth Mywaart is an accomplished entrepreneur and creative director, celebrated for her
refined eye, impeccable taste, and ability to transform moments into lasting memories. As the
founder of Blushed Beaute and The Pendennis Weddings & Events, she has built a reputation for delivering extraordinary experiences that blend artistry, precision, and a signature touch of luxury.
With a background spanning photography, makeup artistry, and high-end event production,
Elizabeth has become a trusted collaborator for discerning clients seeking both beauty and
substance. Her work reflects a deep understanding of aesthetics, hospitality, and the subtle details that elevate an occasion from memorable to unforgettable.
In 2024, Elizabeth faced a personal battle with cancer—a challenge that tested her resilience but never diminished her passion. Throughout treatment, she continued to create, inspire, and serve her clients and team with the same dedication and grace she is known for, proving that true artistry comes from both talent and tenacity.
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Registered Provisional Psychologist
Founder-Reproductive and Perinatal Trauma Centre
Dr. Teela Tomassetti is a Registered Provisional Psychologist and perinatal researcher specializing in birth trauma. After suffering her own through midwifery violence and an excessive hemorrhage almost taking her life in 2021, Teela decided to start the Instagram account @theteaonbirthtrauma, where she breaks the norms and supports thousands of survivors in finding their voices. Her doctoral research was on the activation of the fawn trauma response during birth trauma and its connection to provider mistreatment. Dr. Teela opened the Reproductive and Perinatal Trauma Centre, an innovative practice that amplifies silenced experiences. She is also the Co-Founder of the Global Birth and Perinatal Trauma Research Collaborative, where the goal is to bring the world together for discussions and preventative care.
YOUR HOSTS
YOUR HOSTS
LIANNE CAWLEY
GRAPHIC DESIGNER & CREATIVE DIRECTOR
Lianne Charle Creative
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Lianne is the founder and creative director of Lianne Charlene Creative, a branding and graphic design studio based in Edmonton, Alberta. With a focus on branding, packaging, illustration, and web, the studio is dedicated to creating meaningful design for small businesses (75% of clients) and women-owned or led businesses (85%). Lianne holds a Bachelor of Design from OCAD University and began her career in 2009 as an in-house designer. Over the years, she has worked as a designer at boutique agencies, an art director for lifestyle publications, and a creative director for large corporations. In 2015, driven by a passion for supporting local businesses, she launched her own studio, where she now leads a small team of women designers.
Lianne’s journey began with a deep curiosity about what makes a brand truly resonate. She discovered that the most impactful design isn’t just seen—it’s felt. It tells a story that stirs something bold, familiar, or beautifully unexpected. At Lianne Charlene Creative, this philosophy guides everything we do. We believe stories shape the world, and we are not just designers—we are narrators of identity, architects of meaning, and strategic partners in transformation. To us, branding is more than aesthetics. Every project begins by listening—to the founder’s vision, the company’s mission, and the values that set them apart. Through intentional strategy, thoughtful design, and genuine collaboration, Lianne and her team craft identities that are not only beautiful but deeply meaningful.
EMILIE IGGIOTTI
PHOTOGRAPHER & OWNER
Emilie Iggiotti Photography
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Emilie Iggiotti is a lifestyle and portrait photographer originally from Réunion Island, a small French island in the Indian Ocean near Madagascar. With a lifelong spirit of adventure and a deep love for travel, Emilie’s path has taken her from studying in Versailles to living in Normandy, Paris, Montreal, and now, Edmonton, Alberta.
Though she began her academic journey in literature and law, Emilie found the legal world lacked the creativity and human connection she craved. It was through photography that she discovered her true calling—a place where her voice, vision, and purpose aligned. Photography not only gave her a career, but a profound sense of belonging and a way to contribute meaningfully to others.
Today, Emilie’s work empowers her clients to see themselves with greater confidence and clarity. Through her lens, she helps people reconnect with their authenticity, capturing not just what they look like, but who they are. Her mission is simple yet powerful: to create imagery that inspires purpose, confidence, and transformation.
