The Very Good Branding Workshop
March 5, 2026. Pendennis Building
March 5th, 2026
Join us on
Pendennis Building Edmonton, Alberta
Breathe new life into your business and build a brand that truly supports your growth.
This workshop is designed as a reset for your business and your brand; a place where clarity, creativity, and strategy meet. We guide you through a full experience of business wellness: strengthening your mindset, elevating your visual identity, and aligning your work with the clients and opportunities meant for you. By the end, you don’t just walk away with a stronger brand, you walk away with a healthier, more grounded business that’s ready to grow.
This is not just a branding workshop.
It is a business wellness retreat for entrepreneurs who want to reconnect with their purpose, elevate their strategy, and walk away with clarity, support, and community.
Clear the mental clutter and create space for bold ideas.
with JILLIAN SCHECHER
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The Joy Method
Jillian Schecher is a Joy Educator, Mentor, and the creator of The Joy Method™—a proven framework that helps individuals and businesses align with purpose, authenticity, and ease. As the founder of The Academy of Joyful Living and author of The Daily Joy Journal, Jillian empowers heart-led leaders to build brands and businesses rooted in who they truly are. With a background in branding, marketing, and photography since 2009, Jillian brings a unique lens to brand-building—one that blends soul and strategy and a certain level of realness ie: lots of f-bombs;) Her work has supported renowned companies like Lululemon, Saje Wellness, ATB Financial, Fairmont Hotels, and Google. On this panel, she’ll speak to the power of Joy as a foundation for sustainable success and why authenticity is your brand’s greatest asset.
and SELINA GRAY
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As a globally respected business mentor, Selina Gray has empowered tens of thousands of people to take control & transform their financial destinies. Selina helps entrepreneurs transform their relationship with money, earn more, keep more, & welcome more joy and peace into lives & businesses. Her infectious energy will reignite a fire in your soul.
Strengthen your strategic foundation and elevate your brand expression.
with TANYA PUKA
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Marrow Studio
Tanya helps brands see clearly: not just what they do, but what they stand for. With fifteen years in brand, strategy, and communications, Tanya works with subject matter experts and growing businesses at key stages of growth, uncovering the ideas that guide them. For Tanya, at the core of every strong brand is purpose: the force that shapes direction, identity, and evolution.
Marrow grew from this same belief. What began as a solo practice is now a collective of women and multidisciplinary creatives working together, on their own terms. At Marrow, Tanya and the team believe branding can do better, through stories told with care and a willingness to question inherited norms.
Ultimately, Tanya builds brands the way she lives: with curiosity, intention, and a belief in what’s made to endure. Because when a brand knows what it stands for, the path ahead becomes clear.
and LIANNE CAWLEY
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Chapter 35
Lianne is the founder and creative director of Chapter 35 (formerly Lianne Charlene Creative), a branding and graphic design studio based in Edmonton, Alberta. With a focus on branding, packaging, illustration, and web, the studio is dedicated to creating meaningful design for small businesses (75% of clients) and women-owned or led businesses (85%).
Lianne holds a Bachelor of Design from OCAD University and began her career in 2009 as an in-house designer. Over the years, she has worked as a designer at boutique agencies, an art director for lifestyle publications, and a creative director for large corporations. In 2015, driven by a passion for supporting local businesses, she launched her own studio, where she now leads a small team of women designers.
Lianne’s journey began with a deep curiosity about what makes a brand truly resonate. She discovered that the most impactful design isn’t just seen—it’s felt. It tells a story that stirs something bold, familiar, or beautifully unexpected. At Chapter 35, this philosophy guides everything we do. We believe stories shape the world, and we are not just designers—we are narrators of identity, architects of meaning, and strategic partners in transformation. To us, branding is more than aesthetics. Every project begins by listening—to the founder’s vision, the company’s mission, and the values that set them apart. Through intentional strategy, thoughtful design, and genuine collaboration, Lianne and her team craft identities that are not only beautiful but deeply meaningful.
and EMILIE IGGIOTTI
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Emilie Iggiotti is a lifestyle and portrait photographer originally from Réunion Island, a small French island in the Indian Ocean near Madagascar. With a lifelong spirit of adventure and a deep love for travel, Emilie’s path has taken her from studying in Versailles to living in Normandy, Paris, Montreal, and now, Edmonton, Alberta.
Though she began her academic journey in literature and law, Emilie found the legal world lacked the creativity and human connection she craved. It was through photography that she discovered her true calling—a place where her voice, vision, and purpose aligned. Photography not only gave her a career, but a profound sense of belonging and a way to contribute meaningfully to others.
Today, Emilie’s work empowers her clients to see themselves with greater confidence and clarity. Through her lens, she helps people reconnect with their authenticity, capturing not just what they look like, but who they are. Her mission is simple yet powerful: to create imagery that inspires purpose, confidence, and transformation.
Overcome the challenges that hold you back and learn to trust your intuition.
with SHEETAL STORY
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Psychic Medium & Professional Astrologer
Sheetal Story is a Psychic Medium, Spiritual Grief Support Counsellor, Astrologer, and Human Design Coach with a Master’s in Coaching and a Business Degree from the University of Alberta. She is the host of the growing Story of Spirit Podcast. She helps professional women trust their intuition, move through grief, and turn life’s hardest moments into powerful catalysts for aligned, soul-led success.
And panel discussions with
Nicky Peddle
Nifemi Ashani
Stellar Logic Consulting
Styled by Nif
Amanda Beniuk
Engravables Design
Sina Zere
Buff Wax Spot
Dr. Teela Tomassetti
Reproductive & Perinatal Trauma Centre
Elizabeth Mywaart
The Pendennis
Leave with clarity, aligned strategy, business wellness, restored focus, and a supportive community; plus real, usable tools.
Wellness & Holistic Activations
Networking + Business Matchmaking
Branding Tool-kit with speaker offers
50/50 ticket prize for business expansion. Proceeds donated to Dress for Success.
Become a sponsor! Showcase local products and services and connect with like-minded business owners and leaders.
Thank you to our event sponsors:
Our Sponsors
Chapter 35 • Emilie Iggiotti • Styled by Nif • Pendennis Weddings & Events • Engravables Design • Stellar Logic Consulting • Shradha Brahmbhatt / Pink Mustard Books • Girls Club DJs • Highlands Yoga Room • MarLuna Lymphatic Massage • Antidote Movement • Nutrition by Michelle • Visuals by Faith • Studio You Cosmetics • W by ATB • Salted • Poppy Barley • Buff Wax Spot • The Daily Joy Journal • Wild Flower Events • Wild Roses Apothecary
Our Sponsors Chapter 35 • Emilie Iggiotti • Styled by Nif • Pendennis Weddings & Events • Engravables Design • Stellar Logic Consulting • Shradha Brahmbhatt / Pink Mustard Books • Girls Club DJs • Highlands Yoga Room • MarLuna Lymphatic Massage • Antidote Movement • Nutrition by Michelle • Visuals by Faith • Studio You Cosmetics • W by ATB • Salted • Poppy Barley • Buff Wax Spot • The Daily Joy Journal • Wild Flower Events • Wild Roses Apothecary
